For lifelong motorsport enthusiast Mike Schlup, MD of Kalimex, the opportunity to promote the K-Seal brand by sponsoring World champion John Mickel - was just too good to miss. K-Seal is Kalimex’s hero bestseller with 4 million sales worldwide.

Mike said, “We were looking for another avenue to promote the K-Seal brand to the motor enthusiast. Kalimex has been involved with John over many years as a minor sponsor. But with the launch of K-Seal Ultimate Head Gasket Repair we decided it was time to go the whole hog and fully sponsor John’s 2015 campaign.”

“As for the vehicle itself, well think Bugsey Malone. It’s styled on the 1930s American cars, built on a racing chassis and powered by a Yamaha 1250cc bike engine. And, it’s bright orange – K-Seal bright orange so it stands out for sure! The races are exhilarating not least because teams are not allowed to modify the cars. So you get to see close racing centred round the driver’s skill with 30 minutes of multiple lead changes throughout as cars slingshot each other down the straights.”

John Mickel commands respect in oval racing. By the age of 19 he had already become a World and European champion on short ovals with Superstox, an open wheeled racer similar to American Outlaws. By the end of 2001, John was UK and World Legends Champion (road course) and European SCSA champion.

John said, “2015 is going to be an exciting season racing in orange and promoting the K-Seal brand. I’m thrilled to be driving a K-Seal Legends car. It will be bright, brisk and brilliant for sure!”

9 meetings are planned in 2015 at prestigious circuits including Brands Hatch, Donnington and Silverstone. Several of these meetings will be supporting the British Truck Racing Championship which gives an added thrill to proceedings given truck racing is the second most popular motorsport series in the UK.

“We’re planning several hospitality events for motor factors, professional motor mechanics and their customers. We’ll also be giving away some fantastic goody bags so watch this space!” said Mike.