The Power of Three! Kalimex showcases legendary automotive brands with Mickel Motorsport
When you have three legendary automotive brands to promote there’s only one course of action to take – showcase them big time by sponsoring three cars. This is what Kalimex is doing - as the 2021 UK Legends National Championship finally opens.
Mike Schlup, the MD of Kalimex is a big fan of Legends to the extent that he not only puts his sponsorship money where his mouth is, he dons the overalls and gets behind the wheel. Speaking about the sponsorship, Mike said: “Legends is the perfect partner for the Kalimex brand not least because we use the three brands we’re promoting for those crucial and rapid-turnaround pit stop repairs. And every car has been brand matched so there’s no chance of blending into the background! Think a medley of bright orange, cobalt blue, black and silver. Car number three is driven by me and sponsored by JLM Lubricants. Kalimex is the sole UK distributors of JLM’s product range. Car number 4 is driven by five times UK and two times world champion John Mickel. John’s car is sponsored by Quiksteel epoxy putty. And car number 51 is driven by 4 times UK Masters Champion Paul Simmons. Paul’s car is sponsored by our global bestseller K-Seal.”
The season starts on 24th April at Caldwell Park and comprises 16 rounds with Brands Hatch hosting the grand finale on 6th November. Commenting on the return to racing, John Mickel said: "We're ready to challenge for the title again, especially after the disruption caused by the pandemic. The Quiksteel car is in great shape – both looks and under the bonnet, so I'll be pushing hard from the start to bring it home in first place."
"Legends racing is possibly the most exciting and competitive championship in the UK and it's a great place to showcase our fantastic brands," concluded Mike.
Find out more at www.kalimex.co.uk